Publisher: Packt Publishing
Number Of Pages: 180
Publication Date: 2007-10-26
ISBN-10 / ASIN: 1847191401
ISBN-13 / EAN: 9781847191403
Table of Contents
Preface 1
Chapter 1: Welcome Warriors! 5
Business is a War—You Must be Prepared to be a Warrior! 6
Hype versus Reality—the Internet 6
What went Wrong? 6
The Way of the Warrior 7
Mind Your P's 7
Product 8
Place 8
Some Advantages 9
Some Disadvantages 9
Price 9
Promotion 10
The Forgotten P—People 10
Summary 11
Chapter 2: Creating a Marketing Plan 13
Why have Marketing Plans? 13
Creating a Marketing Plan 13
Elements of Your Marketing Plan 14
The Warrior's Strategic Objectives 15
Evaluate, Adapt, Improvise, and Overcome 15
The Warrior's Tactics 18
Objective 1—Direct Revenue Generation 19
Affiliate Marketing 20
Goods, Goods, Goods 20
Information is Power 20
Objective 2—Traffic Generation 21
Keyword-Rich Copywriting 21
Search Engine Optimization (SEO) 21
Sitemap Submission 21
RSS Syndication or Really Simple Syndication 22
Free! Free! Free! 22
Objective 3—Visitor and Traffic Analysis 22
Objective 4—Behavior and Conversion Analysis 24
Objective 5—Competitive Analysis "Know Thy Enemy" 26
Objective 6—Bringing it All back Home 28
Summary 28
Chapter 3: Generating Traffic 29
What is SEO? 29
Structural Optimization 30
Items That Search Engines Look for in Your Site's Content 30
External Views of Your Site by Search Engines 31
Optimizing META Data 31
Title Optimization 32
Content Optimization 32
Keyword Research and Optimization 33
Website Structure and Organization 34
Internal Linking and Navigation 34
Using a robots.txt File 35
Using Image ALT and TITLE Tags 36
Promotional Optimization 36
Link Popularity 36
Link Anchors 37
Choosing Relevant Link Partners 38
Determining Link Relevancy 38
Don't Go There–Links to be Avoided at All Costs 38
Competitive Analysis 39
Lock 'n' Load—Using SEO in Joomla! 39
Using Joomla's Core SEO 39
What is .htaccess? 40
Copying htaccess.txt to .htaccess 40
Are we Done Yet? 40
Installing and Configuring OpenSEF 40
Installing 41
Tip for Using OpenSEF 44
Using the Sitemap Feature 44
Configuring OpenSEF's Sitemap 45
Generating the Sitemap 46
Submitting the Sitemap 47
SEO Conclusion 48
Getting Visitors to Play Tag 48
FijiWebDesign's TagBot 48
Linkbaiting Techniques 50
Case Study on Linkbait—Oxfam.org.uk–"Bit Unfair" 51
Typical Linkbaiting Tactics 53
Using RSS Feeds 54
Permission Marketing 54
Affiliate Programs 56
Summary 57
Chapter 4: Traffic or Log Analysis 59
Traffic or Log Analysis is Vital Intelligence 59
Obtaining Logs 59
What Information Do the Logs Provide? 60
Getting Actionable Data 60
JoomlaStats 60
Google Analytics—Another Approach 62
Taking Action 64
What You Need to Learn 64
What You Need to Do with This Vital Intelligence Right Now 64
Summary 66
Chapter 5: Site Layout and Optimization 67
Optimizing Your Site for Ease of Use 67
Menu Navigation and Content Organization 68
Simplicity 68
Pros 68
Cons 69
Complexity 69
Pros 69
Cons 69
Meeting in the Middle 69
Content Navigation 70
Pros 70
Cons 70
Implementation 70
The Default, Core Way 70
Accessibility 71
Measuring Usability 71
Color Psychology, Typefaces, and Design 72
Fire and Ice, Classic and Jazzy 72
What to Ask Yourself 73
Typefaces 73
Design Considerations for Fonts 74
Basic Color Psychology 74
Hot Colors 75
Red 75
Orange 75
Yellow 75
Cool Colors 75
Green 75
Blue 76
Violet 76
White 76
Black 76
Cultural Considerations 76
Writing Effective Copy 77
Ten Tips for Effective Copywriting 77
Real-World Views 78
Instilling a Sense of Urgency 83
Six Tips for Instilling Urgency 85
Summary 85
Chapter 6: Generating Revenue 87
Banner Advertisements 87
Pros 87
Cons 88
Where to Obtain Your Ads 88
Signing up with Banner Affiliates 88
Becoming Your Own Ad Broker 89
Lock and Load 89
Banner Strategies 89
Joomla! Banner Component 90
Direct Template Installation 90
Ready, Aim, FIRE! 90
Uploading a New Banner 90
Direct Template Inclusion 93
Evaluate, Adapt, Improvise, and Overcome 94
Text-Based Contextual Ads 95
Pros 95
Cons 96
Where to Obtain Your Ads 96
Text-ad Strategies 96
Ready, Aim, FIRE! 97
Evaluate, Adapt, Improvise, and Overcome 98
Product Affiliate Programs 98
Pros 99
Cons 99
Tracking and Reporting 99
Ready, Aim, FIRE! 100
Amazon 100
Amazon Product Feed Bridge 101
Using the Omakase Module 102
Direct Template Inclusion 104
Using Other Product Affiliate Programs 106
Using the CJ Affiliates Module 107
Import Any Product Affiliate Code—mod_html 108
Running an Affiliate Program 108
iDevAffiliate 108
Types of Ads Available 116
Affiliates Marketing Conclusion 117
Subscriptions and Joomla! 117
Configuring Account Expiration 117
Applying Unique Changes Known as Hacks 119
Managing Logins with Account Expiration 119
Subscriber Access Control with JACL 120
Installing JACL 120
Accepting Donations 121
Donations (Tip Jars) 121
Pros 122
Cons 122
Advanced PayPal Donations Module 123
Amazon PayPages Module 124
Installation 124
Instant Branded Products 125
E-Commerce 126
Installing VirtueMart 126
Configuring VirtueMart 127
Adding and Editing Products 134
Choosing a Payment Method 139
Optional Modules 140
Summary 140
Chapter 7: Disaster Recovery 141
Ask Yourself, "Is My Site Ready?" 141
If It Can Go Wrong, It Will 141
You Have to be Prepared 142
What is Risk Tolerance? 142
Factors to be Considered for Disaster Preparation 143
Basic Steps to Take when an Outage Occurs 144
Preparing for Battle 144
Using .htaccess to Protect Your Site 145
Permissions and Your Site 146
Passwords 146
Backup and Restore 146
Maintenance of Your Joomla! Site 147
Being Prepared is Job 1 148
Conducting a Mock Drill 150
Establishing a Communications Plan 151
Purpose of Media Contact 151
Summary 152
Chapter 8: Small Change 153
Marketing Your Joomla! skills 153
What You Offer 153
It can be Daunting—I Know! 153
The Grand Master Plan 154
How I approached It 154
Networking to Win 155
You Can Do It Too 155
Finding Joomla! Work 157
Offer Joomla! Templates 158
Offer Free Templates 158
Offer Commercial Templates 158
Offering Commercial Services 159
Conclusion 159
Index 161
Download links are here :
For English readers :
http://ubookmark.blogspot.com/2010/02/do-you-know-joomla-also-joomla-learning.html
For Arabic readers :
http://ubookmark.blogspot.com/2010/02/blog-post_24.html
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