Publisher: For Dummies
Number Of Pages: 384
Publication Date: 2005-10-31
ISBN-10 / ASIN: 0764598473
ISBN-13 / EAN: 9780764598470
Contents at a Glance
Introduction ................................................................1
Part I: Putting Your Fundraising Ducks in a Row ...........7
Chapter 1: Identifying the Fruits of Your Fundraising Passion ....................................9
Chapter 2: Finding the Right Perspective: Fundraising Issues and Ethics ...............21
Chapter 3: Making Your Case Statement: Your Agency’s Reason to Be ....................33
Chapter 4: Organizing Your Team: Board Members and Volunteers ........................55
Chapter 5: Creating a Winning Fundraising Plan .........................................................75
Part II: Finding — and Winning Over — Donors ..........95
Chapter 6: Getting the Lowdown on Your Donors ......................................................97
Chapter 7: Meeting Your Donor ...................................................................................115
Chapter 8: Cultivating Major Givers ............................................................................125
Chapter 9: Asking for a Major Gift ...............................................................................137
Part III: Assembling Your Fundraising Toolkit ............153
Chapter 10: Printing for Profits: Direct Mail, Annual Reports, and More ...............155
Chapter 11: Writing Winning Grant Proposals ...........................................................173
Chapter 12: Projecting Your Image by Using the Media ...........................................197
Chapter 13: Working the Phones (You Don’t Have to Be Hated) .............................213
Chapter 14: Charging Ahead with Tchotchkes: Giveaways, Gifts, and Sales .........229
Part IV: Leveraging the Internet ...............................239
Chapter 15: Creating and Using a Web Site ................................................................241
Chapter 16: Getting the Most from E-mail and E-Newsletters .................................251
Chapter 17: Extending Your Branding Online ............................................................263
Part V: On the (Fundraising) Campaign Trail ............273
Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund .........275
Chapter 19: Planning a Special Event ..........................................................................287
Chapter 20: Building Buildings, Nonbuildings, and Futures:
The Capital Campaign ................................................................................................297
Chapter 21: Securing Major Gifts, Planned Gifts, and the Challenge Grant ...........307
Chapter 22: Approaching the Corporate Giver ..........................................................323
Chapter 23: Building and Growing Endowments .......................................................331
Part VI: The Part of Tens ..........................................339
Chapter 24: Ten Predictions about Fundraising ........................................................341
Chapter 25: Ten Great Opening Lines .........................................................................347
Index .......................................................................351
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